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International e-Sports Federation

EFSI Partners with NESCO for GAME FEST INDIA (GFI)

India

| 2019-08-20

GFI TO OPEN UP A PANDORA’S BOX OF OPPORTUNITIES FOR GAMING & ESPORTS ENTHUSIASTS

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Mumbai, August 16, 2019: NESCO Exhibitions and Electronic Sports Federation of India (ESFI), have joined hands to organize a dedicated pavilion - Game Fest India for the esports and gaming fraternity at the launch edition of Hobby & Lifestyle India from 11-13 October, 2019 at Bombay Exhibition Center, Goregaon, Mumbai, India. This mega initiative will get over 10,000 gaming and esports enthusiasts under one roof to witness a plethora of gaming and esports options, knowledge sessions on ways to build a livelihood in the gaming industry along with engagement avenues like Gaming Arcade and Duathlon.

Lokesh Suji, Director of Esports Federation of India & V.P – Asian Esports Federations shares, “India is already on the path of becoming the next big market for video games and esports; 2019 will see some major developments on this front. In line with our mission & endeavors of growing the video gaming industry and building a sustainable esports ecosystem in India, we are pleased to associate with NESCO and Hobby & Lifestyle India. We encourage stakeholders of video gaming and esports industry to make the best use of the opportunity.”

The Indian video gaming industry is all set to touch $1.1 billion by 2020, thanks to the deep penetration of smartphones and internet across the length and breadth of the country. Being one of the top five mobile game nations, India’s gamers base is expected to rise to 310 million by 2021. The huge market potential makes India a viable playground for the leading brands to launch products tailor-made to the domestic needs.

“Our country is going ahead with younger population who are looking at converting their passions in to meaningful lifestyles. Today gaming and esports are globally renowned activities and are also making its way to the world of Olympics. The sports were recently introduced in the Asian Games 2018 as a demonstration title where India won a bronze medal. We are happy to promote this growing lifestyle amongst millennials and enthusiasts, and add to the growth of this industry,” says Sumant Patel, Executive Chairman, NESCO Ltd.

“It has been our endeavor to get all the facets of the hobby, lifestyle, recreation and DIY industry together under one roof at Hobby & Lifestyle India. Esports and gaming is an integral part of this vision, and with our partnership with ESFI, who are the torch bearers of esports and gaming industry in India, we are confident to provide the industry, a meaningful platform to nurture, grow and expand,” adds Dhananjay Makharia, Project Head, NESCO Exhibitions.

The trend which began as a mere hobby has caught the country by fire and the industry has now been recognised as a key driving force and as a profitable business venture for many. Gamers today are called Esports Athletes and are winning medals for the country. With more than 50% of the population below the age of 25 and 65% below the age of 35, the esports industry in India is believed to have a bright future ahead.

Game Fest India is an initiative aimed to acknowledge and explore the underlying potential of the esports and gaming industry in India and create a business avenue to showcase new games, products as well as act as a gateway for global players to tap into the Indian gaming market.

About Hobby & Lifestyle India 2019 Introducing India’s foremost hobby, recreation and lifestyle exhibition bringing enthusiasts from around the region under one roof. Hobby & Lifestyle India (HLI) show will facilitate the introduction and promotion of new and established innovations & technologies in this field, along with fueling the passion to pursue your hobbies. The focused segments on the show will display new trends across hobby, recreation, health & wellness and lifestyle genres making its way now to India.

About ELECTRONIC SPORTS FEDERATION OF INDIA (ESFI) ESFI is an esports body, established, with the objective to promote, encourage, organize and educate, Electronic Sports (Esports) in India and to provide facilities for training in esports, to build and sustain the eco- system for esports in India. ESFI has a Bronze Medal (Demonstration Title) at Asian Games 2018, to its credit. ESFI is a member of International Esports Federation (IESF) and Asian Esports Federation (AESF) http://esportsfederation.in/

About NESCO Exhibitions Nesco Ltd, organizes unique exhibitions on emerging industry topics. We aim to leverage our past three decades of industry experience to launch meaningful IPs and create platforms for buyers and sellers to network and grow.

About NESCO Established in1939, NESCO operates in multiple industries: Bombay Exhibition Center, Nesco IT Park, Indabrator which manufactures machinery, plant & systems and Nesco Foods. A versatile solution for any trade fair, our NESCO Center is India’s largest exhibition venue in the private sector. We have continually climbed from strength to strength and have emerged as a respective forum that has hosted some of the biggest and most eminent trade shows and events in India. For more information, please visit: www.nesco.in

For more information and booking of stall at Game Fest India 2019, please visit www.hobbylifestyleindia.in

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